With the beginning of the new year comes the release of The Pantone Colour institute 2017 chosen Colour of the Year: Greenery 15-343.
This fresh and revitalizing shade is beautiful and full of life – chosen to mark the opening of a newyear while also representing social and environmental trends.
Every year since 2000, Pantone has chosen a ‘Colour of the Year’, something which they describe as a “colour snapshot of what we see taking place in our global culture that serves as an expression of a mood and an attitude.” Effectively, it is a colour which they view as being globally significant to the forthcoming year.
The yellow-green hue signifies major changes in our attitude and actions in the environmental world. While the concept of ‘going green’ is by no means a new movement, it is only now that we are seeing a significant change in people’s attitudes to planet and environmental protection. More and more people are taking an interesting in vegetarian and vegan lifestyle choices, while it only takes one morning walk down a pavement in London during rush hour to witness the cycling movement in full flow.
It is also possible that while modern technology rapidly develops and weaves itself into the fabric of our lives, we all have an unignorably innate desire to be free from the constraints it imposes. When was the last time that you put your mobile phone to one side and went for a walk in the park, losing yourself in the natural world? As the year moves forward and the weather turns warmer, we rejoice to think of blossom appearing and the trees turning greener. The brightness and exuberance of greenery encourages people to take a deep breath, turn to the outdoors, and identify themselves with the world that is closest to them.
The Pantone Colour of the Year is incredibly influential across all elements of design, and this year the colour featured prominently across the runways of many high-end fashion brands such as Gucci, Michael Kors, and Kenzo. This perhaps reveals the prominence of the associations of Greenery in modern day life.
The American company denied that the colour was influenced by the recent election or the colour of dollar bills. Laurie Pressman, the vice president of the company said that “There’s a growing desire to reconnect with Nature and what is real, and find ways to disconnect from technology. We need a break. We need to stop and breathe. Greenery is about unity and community—connecting to oneself and others and a higher purpose, Nature.”